The 90-minute session was attended by over 25 employees of all genders. In fact, I encourage the participation of men as well through these sessions as conversations around menstruation shouldn’t be had in silos. It is imperative that we create spaces where open and uninhibited discussions can thrive around the natural process of menstruation. This will not only help exchange fact-based information but also bust myths and superstitions that get reinforced in the absence of these open conversations.

The day also saw BeGig announce its menstrual leave policy. One of the few companies today that recognise the need for rest through the natural process and help formalise the same through their HR policy. They further laid down guidelines on how to approach in case the employee felt hesitant about going to a male boss regards the same.

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The shoot was creatively ideated and executed collectively by photographer Kuldpeed Rohilla along with stylist Jhanvi Bansal. While all the women wore white, all the frames were individually designed to visually express each of their journeys and highlight their personalities.

“It has been an honour for me and since this is the first-ever creative to go out of India, I am particularly thrilled about it”, says Kuldeep Rohilla, the lead photographer of this campaign.

Suparnaa, the founder of the Simply Suparnaa © Media Network, a UN Women awardee, is a media professional who gave up a senior executive role to start an alternative platform promoting GOOD content beyond sensationalism. A Shakti initiate, she has trained in the ancient wisdom of Sankhya Shastra by her Guru Shree Umeshwar Shrivastav.  She has also been conducting pro bono Menstrual hygiene sessions in marginalized as well as corporate sectors and institutions as part of the nonprofit trust Woman Endangered for the past 8 years.

The other women featured in the campaign include Sheetal, who has faced all odds to start doing medical clowning for ailing kids and patients in hospitals to make them feel mentally better in pain.

Suviena, is an A-league B-school graduate and has quit a full-time high paying career to do something that she finds fulfilling i.e., teaching

Rudrani, who has started the first transgender modelling agency in India.

Yash, who is a drag artist and started the first transgender salon in Delhi.

Zareen, one of the few ASI and government-licensed women tourist guides in India

Urmi,  a journalist and a researcher turned author of the acclaimed book – “After I Was Raped”, and winner of UN Laadli Award

 Silpa,  an IP Lawyer and a theatre actor, is in a long-distance marriage for the last 3 years just to give back to the theatre community of India

Bruna is a young tattoo artist who has led a life of a man for 25 years but identifies as a woman now. She strongly believes in the concept of Shiva and Shakti being one and hence believes that though the body is of a man, a woman also resides within her.

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